The vision for WOD Gear Athletic Apparel began in 2010 with Gabriel Pelino, a dreamer and entrepreneur, stepped foot into a CrossFit gym.
From the personal attention from owner of CrossFit Pasadena and coaches, to the intimate sense of community, Gabriel became excited about CrossFit and the opportunity of launching an apparel brand within this space.
After months of research, Gabriel found a need for high quality and functional fitness apparel with excellent design that captures the energy of CrossFit and such types of work out regiments. Gabriel formed a team and they began to create concepts and visuals around the term “ WOD,” an acronym for workout of the day. After many conversations, the movement was born!
We want to make a positive impact within the CrossFit Community and make a global difference.
NAMING THE COMPANY
The WOD Gear name was chosen by the fact that the term “WOD: Work Out of the Day" is a universally known term within the CrossFit community and will be immediately identifiable.